I am a
I help companies set up marketing that is clear, strategic, and actionable. Drawing on over 20 years of experience in media, digital, and B2B marketing, combined with an up-to-date view on how AI is changing communication.
About me
Over more than 20 years I've worked across media, digital projects, agency collaboration, and B2B marketing. That gives me a deep understanding of brand building, business goals, and the reality marketing teams face.
Today I work as Marketing Director at Alanata. I was involved with the brand from the very beginning - from the name and visual identity through to tone of voice and go-to-market strategy. My role was to give it clear direction, a coherent identity, and a voice that works both externally and internally. Even in the IT world, it was possible to build a modern brand with its own character that stands out from the competition.
I primarily help companies with marketing strategy, brand change, rebranding, and the effective use of AI in marketing.
How I can help
Setting direction, priorities, target audiences, communication themes, and channels. I help companies define what they want to say, who they're saying it to, and which channels make business sense.
Positioning, tone of voice, messaging, content direction, and consistent brand communication. From visual identity through tone of voice to the full brand strategy.
Connecting content, campaigns, data, and performance channels into a meaningful whole. Digital that works for business goals, not just metrics.
Practical use of AI in content creation, campaign planning, automation, and making your team's work more efficient. Tools that actually save time and improve results.
Internal and external communications, PR strategy, events and conferences. A company's reputation is built from the inside out. Internal and external reinforce each other.
Leading marketing teams, setting up processes and KPIs, building a marketing function in growing companies. I also work with C-level management at a strategic level.
Career
Expertise
From LinkedIn
2025 wasn't easy. Even in tough moments, let's hold on to good judgment and integrity. The light at the end of the tunnel is a result of the steps we take every day.
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Marketing is often the first to be cut when budgets tighten. But it's what keeps a brand alive in tough times. Save on brand today, pay double when the market picks up.
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The pressure in marketing can push people beyond the limits of their health. A healthy company starts with healthy people. Prevention is part of responsibility.
Read on LinkedIn →Contact
Do you need a fresh perspective on your brand's marketing? Get in touch and let's look at where your communication has the most potential.
I work with startups, scale-ups, and established companies. Every collaboration starts with a short call to understand what you need and whether we're a good fit.
Send me an email